In today’s day and age, we see technological advances taking place every minute, and most of the time we aren’t even aware of these things happening. Strategies and techniques you used last year are probably redundant now because there is probably a new and improved way of doing the same thing. This is why it is extremely important to stay on top of things especially when it comes to digital marketing, otherwise it is highly likely that you will lose your place to your competitor which would be very unfortunate. This article comprises of all the latest SEO techniques you should be using this year that will help you immensely with your rankings, conversions and reach. The goal for any SEO expert is to ensure their website stays on top constantly, and these techniques will help you do exactly that.
- Improving user experience
User experience is anything and everything when it comes to websites. Google makes sure that the website they are showing on their Search Engine Results Pages (SERPs) is one that functions smoothly, will low bounce rates and preferably higher conversions. You can do this by designing a user friendly website with excellent navigation and one that is optimized for all sorts of devices. The content on your website should relevant and interesting, and most important should serve a purpose. If you, as an SEO expert, have made sure to do everything we have listed, Google will reward your website with higher rankings.
- Website should be voice search optimized
According to a recent research conducted, more than half of the searches executed will be done through voice search in year of 2020. Most SEO experts tend to neglect the voice search aspect of the website because they believe people don’t use it as much. With the growing popularity of devices like Alexa and Siri, voice searching has too become increasingly popular. Voice search optimization can be done with the help of using long tail keyword and data that is structured.
- More emphasis on topic clusters instead of keyword strings
Over the years, Google and other search engines have changes their algorithm, and now their main goal is to understand what the users want and then providing them exactly that. Before a popular SEO technique was to guess what phrases the users could use in order to look for something. But it has become increasingly popular and important to look at the context around these searches. This can be done by understanding the target audience, getting authority links and knowing what they want after which the SEO professionals will design content to cater to them and their needs. Certain content strategies need to be employed so that user intent is satisfied.
These three techniques will reap enormous benefits for the company if they are used to their maximum potential. It is also important for an SEO expert to keep track of all the progress around these strategies and techniques, and tweaking them when necessary.